Marketing Plan For The Odor Shield s Business Plan

This paper illustrates the core concepts that are involved in the making and implementation of the Odor-Shield’s business plan, which is Measurable, Attainable, Realistic, and Timely (S.M.A.R.T.) as well as identifying the opportunities, and the initiative taken to construct something different and innovative on the market, a new business venture concept to provide a fragrance filled disposable apparel that eliminates body odor. This business plan contains the identification of the company’s target market; strategies to penetrate the target market, industry analysis, marketing plan, effective pricing strategy, and operational plan of the company in its early stages, and potential financial challenges the company may face in the future. (I) THE BUSINESS Company’s vision: To make Odor-Shield a benefit to hardworking men and women in the fight against body odor Mission statement: The scent of your body is our priority. We strive to provide you a safe, fragrance filled quality product to eliminate body order at an affordable price Company’s goal: To make Odor-Shield a well known and user friendly product in the physical security industry in three years (II) Objective The objectives that Odor- Shield Inc. intends to focus its strategy on increasing the following by percentages: - Increasing market share by 5% - Increasing repeat purchase by 10% - Increasing volume of sales in the US by 6% Increasing Odor- Shield’s market share by 5%: Since the company is entering aShow MoreRelatedFundamentals of Hrm263904 Words   |  1056 Pagesmoney From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started www.wileyplus.com/firstday Student support from an experiencedRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSingapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik ArtRead MoreDeveloping Management Skills404131 Words   |  1617 PagesUNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki